For the last couple of years Nike and Adidas have been the kings of college football apparel, but on Saturday afternoon another company will have their coming out party before a national TV audience. South Carolina will meet Auburn in the SEC Title Game, with the winner moving on to a BCS Bowl game, but the game means a little more to Under Armour.
Both South Carolina and Auburn jumped on the Under Armour bandwagon a couple of years ago and it appears to be paying off. For the last couple of years, Under Armour has been making waves in the college football apparel industry but Saturday marks the first time that two Under Armour wearing teams will be meeting on this type of national stage.
In 2009, Under Armour notched its first really big win when Utah beat Nike wearing Alabama in the Sugar Bowl. The brand could continue to grow if Auburn won and gave Under Armour their first BCS National Title Game appearance.
This type of exposure will do nothing but sell a ton of jersey and other for both schools and Under Armour. The game should be a money making experience for all involved.