The one thing that has become clear is that it's not the worlds event but rather Canada's event. From the advertising on the boards to the people in the stands. It's all about the Canadian fans and their money. Look at the list of champions and it's mostly Canadian.
The advertising on the boards is a list of the top Canadian companies. TSN builds its Christmas program around the more the two week long event.
At this point, they should just hold the event in Canada every year. This year the event is only being held in name on Finland but Canada is truly the host.