Friday, August 12, 2011
MLS deal shows NBC/Comcast is ready for primetime
On Tuesday Major League Soccer announced games will be televised by NBC's networks starting next season, doubling the number of homes that dozens of games will be available in. The package currently on Fox Soccer Channel will move mainly to the NBC Sports Network, Versus' new name beginning Jan. 2. The cable channel will air 38 regular-season games, three playoff games and two U.S. men's national team matches each year. NBC will broadcast two regular-season MLS games, two playoff games and two national team appearances under the three-year contract announced Wednesday.
In addition to the Major League Soccer deal, NBC/Comcast has been rumoured to get involved in the bidding for the Big East football rights package that is up after the year. I know its only the Big East, but it shows that these two giants are ready to really get involved in big time college football and challenge the ABC/ESPN group.
Anytime you create competition for something its a good thing and in tv its no different and these two moves show that NBC/Comcast is committed to being a player in sports television.