Liverpool Jacket at the Dick's Sporting Goods in Stafford
Monday, October 05, 2009
The money making power of soccer
This has been a big year for soccer in the United States. First the US Men's National team beats Spain at the Confed Cup, then ESPN starts to show La Liga and the Premier League and finally Dicks Sporting Good decides to dedicate a section of their stores to soccer gear and not just balls and shin guards but jerseys and jackets to. Having leagues on ESPN is a big deal but having their merchandise in stores might be bigger because it shows that money making power of soccer in the United States.