Thursday, June 04, 2009

Gimmick Infringement?

For the last two years Irish boardcaster Setanta has been making the world laugh with the puppet series Special1 TV. The series includes puppets that depict The Special One, Wayne Rooney, and Sven. The series is classic and has drawn critical acclaim. Now they have company in the puppet sports world.
Now Nike is getting into the puppet business with the Kobe and LeBron commercials during the NBA Finals. Nike will have to show me that they are on the same level as Special1 TV. I really don't think that they will ever be up to that level. It's weird that Nike would go in this direction, maybe they saw the success of Special1 TV and wanted to get in on the sports puppet world.

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