I get it the World Cup is coming

So I have been doing what every good college basketball fans has been doing for the last week, watching Championship Week on ESPN. Sure the basketball has been good, but one thing has stood out. At every break, the self proclaimed world wide leader in sports has decided to drill it into our heads that the World Cup is coming the networks this summer.

I get that ESPN is trying to get as many people as they can to watch the event, I know that I will but I'm a fan of the beautiful game. Everytime I turn around, even during college basketball games, the commercial is running. It starting to get annoying and if you continue to show it all of the time its just going to drive people away from the event. Maybe ESPN can drop it down a bit and show the spot once a half or something like that. But please ESPN make it stop.